Shawn Swaim

The Website Scan

Find the Gaps Costing Your Firm Visibility

A single review of how your remodeling company appears across traditional search, local results, and AI-driven discovery, with the specific gaps worth addressing first.

Get a visibility score and see where your biggest opportunities may be hiding. No contact details required to see your results.

What Gets Measured

Seven Dimensions of Visibility

Each dimension is scored independently, then weighted into an overall visibility score. Scores are useful only when they point somewhere, so every score is paired with the specific finding behind it.

SEO

Keyword coverage, page structure, internal linking, and how well the site maps to real demand.

Local Visibility

Google Business Profile completeness, map presence in your target communities, citations, and review signals.

Authority

Backlink quality, brand mentions, press, association presence, and entity strength.

AI Readiness

Whether an assistant can determine what your remodeling company does, where it works, which projects it specializes in, and why it is credible.

Technical

Crawlability, indexation, structured data, Core Web Vitals, and mobile performance.

Content and Topical Authority

Depth across the topics homeowners research before choosing a remodeling company.

Your Results

The Results Dashboard

The moment the scan finishes, your overall visibility score, the score for each dimension, and your largest opportunities appear on screen. No contact details are required to see them. Every score is calculated from what was found on your site; anything that could not be measured is excluded rather than estimated.

On Screen, Immediately

Your overall score, six category scores, and your five largest opportunities.

The Full Report

Every finding with the evidence behind it, delivered as a branded PDF you can share internally.

A Priority Sequence

The order I would address the gaps, so foundational fixes come before the work that depends on them.

Before You Run It

What does the website scan evaluate?
Technical foundations, on-page and content depth, topical authority, local relevance and map presence, review and reputation signals, link and entity authority, and how clearly AI systems can interpret your remodeling company.
Is the scan a sales pitch?
No. It is a diagnostic. You receive scores and a prioritized list of gaps. If the findings suggest we should work together, we can discuss it. If they suggest your team can handle the fixes internally, that is a fine outcome too.